![]() The broad rollout of products follows a six-month exclusive Xtreme had at Walmart for Monster branded products (LED strips, automotive accessories), says Xtreme’s Elie Chemtob. Xtreme Cables/Jem Accessories will launch a full line of Monster HDMI cables, surge protectors, automotive accessories and other products starting this summer. Licensing International posted this Monster-licensing piece about Jem Accessories and its affiliated brands in January 2019: ![]() And ESI International makes Monster-branded indoor/outdoor speakers and multiroom wireless audio products. ![]() Monster is announcing alliances with ESI, JEM Accessories, the parent company of Xtreme Cables, ProMounts, DGL and Vanco.įor several years, companies like ProMounts had been licensing the Monster brand for adding name recognition to their own products (“ Monster Mounts“). This will enable us not only to create more groundbreaking products, but bring them to market more swiftly and efficiently on a global scale.” With our new ‘License to Sell’ model, Monster will continue to do what we do best, innovate next generation products by having access to the best technologies, enter new product categories and bring products to market faster. Lee continued: “Monster’s ‘Always Lead Never Follow’ motto has always been about developing the most innovative, technologies to create great products. Instead of following that path, we’ve chosen to reinvent ourselves – and the Monster soul is stronger than ever! We have invited other partners to expand our vision to broaden product categories and distribution at different price points, while continuing to develop innovative premium products.” Companies of our size or even bigger have often had to close down or sell-off their trademarks, allowing the company name to live on, but not its heart and soul. Head Monster, Noel Lee: “Conditions for mid-size companies like Monster to bring products to market are more challenging than ever. Reinventing Monster for 2019: More Licensees, More Innovative Products It could be that Monster hasn’t folded, per se, but has ceased/will cease manufacturing its own products in favor of a licensing model as outlined earlier this year: In January, 2019, during CES, Lee announced a new business model, “M4.0 License to Sell” that would allow other companies to license the Monster brand. However, Monster went way off message in 2018, betting big on cryptocurrency and filing an initial currency offering (ICO). market, making Monster the first marquee brand in the U.S. The company had even announced a new line of Monster Smart home-automation products powered by Tuya, a tremendously popular IoT platform that at the time was just breaking into the U.S. Monster became famous for its premium cables (and Lee’s masterful sales and marketing programs), its lawsuits against Monster Golf and other “Monster” trademarks, and its efforts to extend the brand into new categories, such as Monster ScreenClean wipes (successful), furniture (not successful) and Z-Wave home automation (showed some promise). Join us as we discuss the future of digital lighting and control with David Warfel from Light Can Help You and Patrick Laidlaw and Mark Moody from AiSPIRE. Effective communication, education and showcasing the value proposition of LED light fixtures in conjunction with integrative control systems are the keys to overcoming challenges and closing sales in this specialized market. Not long after that comment and CE Pro wrote its own article regarding the mysterious circumstances surrounding Monster Cable’s somewhat sudden disappearance, ‘Little Monster’ Kevin Lee, came out to say that the company was “Fully alive, kicking and fighting a strong fight in a tough industry.” Not long after, came back up.Īs a custom integrator, lighting is in demand. However, that death was somewhat short lived. The passing of Monster Cable is a seminal moment in our industry… I haven’t any more clue as to what happened than what I have reported here in this post and, to be honest, I really don’t care about the gory details. There’s plenty of articles speculating what happened: how Monster Cable resorted to making their own BitCoins and failed, how they lost the Beats Headphone brand, how crazy investors tried to take over, how they’re working to restructure, and so on. The URL doesn’t go anywhere yet it is still owned by the company. With a little further investigation you find that link is from Shopify, an online store service unrelated to them*. If you go to their website you get a notice no one is home. The post, written by Paul McGowan of competitor PSAudio, at the time of writing this article had generated nearly 100 comments about Monster and its bold founder Noel Lee.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |